What stays the same when moving from Fathom to Beam?

Both products are privacy-first and cookieless, with straightforward page and source reporting that does not require consent banner workflows for analytics.

Where is Fathom still stronger?

Fathom remains stronger for teams that prioritize its established brand reputation, custom script domains to reduce ad-block losses, and its longer hosted track record.

Where is Beam a better fit?

Beam is a better fit when cost sensitivity matters and you still want practical, privacy-first analytics with decision-oriented summaries, goal tracking, and setup guides.

Migration Guide

Fathom to Beam: honest migration checklist

This guide is for teams already using Fathom and evaluating Beam as a lower-cost hosted alternative. It keeps the process practical: assess fit honestly, replace scripts in one release, and verify tracking before calling migration complete.

Quick start links

Use these resources in migration order.

1. Scan current scripts 2. Review Beam vs Fathom tradeoffs 3. Next.js install guide 4. WordPress install guide 5. Full setup guides hub 6. Validate dashboard fit in live demo

Where Fathom remains stronger and where Beam fits better

Decision area	Fathom strength	Beam fit
Privacy model	Cookieless, privacy-first hosted analytics with a simple dashboard.	Same privacy posture, with low-friction migration and setup guides for common stacks.
Brand and uptime confidence	Longer product track record and premium reputation in privacy analytics.	Strong fit if your priority is practical reporting and cost efficiency over premium-brand preference.
Script delivery controls	Custom script domain support can reduce some ad-block filtering cases.	Standard Beam snippet is simpler to run, but does not currently replicate custom-domain script routing.
Cost model	Premium starting price can be reasonable for established teams.	Lower entry cost makes Beam easier to justify for indie makers and small businesses.
Decision support workflows	Fathom keeps analytics simple and readable.	Beam leans into practical summaries, goals, and trend signals for weekly action planning.

Migration checklist

1. Audit every Fathom placement

Run /tools/stack-scanner and list each template, CMS field, or tag-manager location where Fathom appears.
2. Confirm fit with side-by-side comparison

Review Beam vs Fathom so teams align on tradeoffs before code changes.
3. Replace Fathom snippet with Beam in one release

Use your Beam site ID and deploy the script swap atomically to avoid overlap and blind spots.
4. Validate traffic and interpretation

Open high-traffic pages, verify first events, and compare with /demo to ensure your team can read Beam reports confidently.
5. Keep Fathom exports for historical reference

Archive legacy exports if long-range trend context matters for quarterly reporting.

What this guide does not promise

Perfect feature parity with every Fathom capability, especially custom-domain script workflows.
Automatic import of all historical Fathom data exports into Beam.
Zero decision work: your team still needs clear goals and reporting thresholds after migration.

Start the Fathom migration now

Choose your next step based on where you are in the cutover process.

Create Beam account Open setup guides Review Beam vs Fathom