Migration Guide

Google Analytics to Beam: implementation-first migration checklist

This guide is for teams replacing GA4 with a privacy-first workflow. It prioritizes practical cutover steps: remove Google tags cleanly, install Beam, verify first pageviews/events, then align GA-era reporting priorities to Beam capabilities.

Quick start links

Use these in order if you are migrating this week.

Migration checklist

  1. 1. Confirm what is live today

    Run /tools/stack-scanner on production URLs so you know whether GA4, GTM, or multiple analytics vendors are active before you change templates.

  2. 2. Remove GA scripts intentionally

    Delete or disable GA snippets (gtag.js, GA-related GTM tags, and hardcoded measurement IDs) during a planned release window to avoid dual-counting.

  3. 3. Install Beam script

    Create your site in Beam, then add the snippet from the dashboard. If you need framework instructions, use the setup guides hub.

  4. 4. Verify first pageviews and one key event

    Visit key pages and trigger a high-value action (for example signup). Confirm both pageviews and custom events appear in the Beam dashboard before closing the migration ticket.

  5. 5. Archive GA exports and finalize cutover

    Keep historical GA exports for long-horizon reporting needs, then treat Beam as your live source of truth going forward.

Map GA-era priorities to Beam capabilities

GA-era priority Beam path Expectation boundary
What pages and sources are moving this week? Dashboard analytics, referrer/source channels, and weekly digests. Beam optimizes for action-oriented trend detection, not deep enterprise attribution models.
Did core conversion steps improve after a release? Goals plus custom event analytics and summaries. Beam supports practical conversion monitoring, but not full multi-touch journey reconstruction.
Can we keep privacy/compliance overhead low? Cookieless tracking with no PII and no consent-banner requirement. Beam intentionally favors privacy-first defaults over advertising-network integrations.
Do we need BigQuery exports and enterprise ad attribution? Keep archived GA exports for those historical enterprise workflows. Beam does not currently target full GA4 enterprise reporting depth.

What Beam does not promise in this migration

Beam is strongest when your priority is privacy-first analytics that directly supports weekly product and growth decisions.

Start migration now

Choose your next step based on where you are in the cutover process.