Migration Guide
Google Analytics to Beam: implementation-first migration checklist
This guide is for teams replacing GA4 with a privacy-first workflow. It prioritizes practical cutover steps: remove Google tags cleanly, install Beam, verify first pageviews/events, then align GA-era reporting priorities to Beam capabilities.
Quick start links
Use these in order if you are migrating this week.
Migration checklist
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1. Confirm what is live today
Run /tools/stack-scanner on production URLs so you know whether GA4, GTM, or multiple analytics vendors are active before you change templates.
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2. Remove GA scripts intentionally
Delete or disable GA snippets (
gtag.js, GA-related GTM tags, and hardcoded measurement IDs) during a planned release window to avoid dual-counting. -
3. Install Beam script
Create your site in Beam, then add the snippet from the dashboard. If you need framework instructions, use the setup guides hub.
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4. Verify first pageviews and one key event
Visit key pages and trigger a high-value action (for example signup). Confirm both pageviews and custom events appear in the Beam dashboard before closing the migration ticket.
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5. Archive GA exports and finalize cutover
Keep historical GA exports for long-horizon reporting needs, then treat Beam as your live source of truth going forward.
Map GA-era priorities to Beam capabilities
| GA-era priority | Beam path | Expectation boundary |
|---|---|---|
| What pages and sources are moving this week? | Dashboard analytics, referrer/source channels, and weekly digests. | Beam optimizes for action-oriented trend detection, not deep enterprise attribution models. |
| Did core conversion steps improve after a release? | Goals plus custom event analytics and summaries. | Beam supports practical conversion monitoring, but not full multi-touch journey reconstruction. |
| Can we keep privacy/compliance overhead low? | Cookieless tracking with no PII and no consent-banner requirement. | Beam intentionally favors privacy-first defaults over advertising-network integrations. |
| Do we need BigQuery exports and enterprise ad attribution? | Keep archived GA exports for those historical enterprise workflows. | Beam does not currently target full GA4 enterprise reporting depth. |
What Beam does not promise in this migration
- Full GA4 enterprise parity (for example BigQuery-native pipeline workflows).
- Deep Google Ads attribution modeling and ad-network ecosystem coupling.
- Automatic one-click import of all historical GA properties.
Beam is strongest when your priority is privacy-first analytics that directly supports weekly product and growth decisions.
Start migration now
Choose your next step based on where you are in the cutover process.