Migration Guide
Plausible to Beam: direct migration checklist
This guide is for teams already using Plausible who want a clean switch to Beam without hand-wavy marketing promises. It focuses on script replacement, honest feature boundaries, and concrete verification steps so you can ship migration safely.
Quick start links
Use these resources in migration order.
What overlaps and what changes
| Migration area | Overlap with Plausible | Beam difference |
|---|---|---|
| Tracking model | Cookieless analytics without personal data collection. | Script endpoint and site identifier change to Beam's snippet format. |
| Core reporting | Pageviews, top pages, sources, country, browser, and device coverage. | Beam emphasizes deterministic summaries and decision-focused trend signals. |
| Advanced workflows | Both support practical conversion/event monitoring for small teams. | Plausible remains stronger for teams that require self-hosting/open-source control patterns. |
| Cutover expectations | A same-day script swap is realistic for most sites. | Keep historical Plausible exports separately; Beam does not auto-import all legacy history. |
Migration checklist
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1. Audit all Plausible script placements
Run /tools/stack-scanner and list every template, CMS block, or tag manager location where Plausible appears.
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2. Replace Plausible with Beam in one release
Remove Plausible script tags and deploy Beam script tag from your dashboard in the same release window to minimize double-counting and gap windows.
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3. Verify working install immediately
Open key pages after deploy, then confirm first pageviews and at least one key event appear in Beam before considering migration complete.
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4. Compare expected traffic shape
Check top pages, channels, and countries against your expected baseline. If you are uncertain, compare with the live demo dashboard to validate interpretation patterns.
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5. Archive Plausible history for reference
Keep Plausible exports for long-range historical reporting while Beam becomes your forward-looking source of truth.
What this migration guide does not promise
- Perfect one-to-one parity with every Plausible workflow or historical report.
- Automatic backfill import of all legacy Plausible data exports.
- Zero decision work: you still need to define goals and alert thresholds for your own business context.
Start the Plausible migration now
Choose your next step based on where you are in the cutover process.