Beam vs Cloudflare Web Analytics
Cloudflare Web Analytics is a strong default for teams already on Cloudflare: it is free, private, and easy to enable. Beam serves a different use case: helping teams move from passive traffic checks to clearer decisions with goals, source context, and alerts.
| Feature | Beam | Competitor |
|---|---|---|
| Setup model | Create Beam site + paste script | Toggle in Cloudflare dashboard |
| Privacy posture | Cookieless, no PII, no consent banner | Cookieless, privacy-focused |
| Goals and custom events | Yes | No goals/events workflow |
| Traffic channels | Organic, direct, referral, paid, social, email | High-level source views |
| Change alerts and insights | Daily anomaly alerts + weekly digest insights | No built-in alerting workflow |
| API access | REST API for pageviews, events, and goals | No public analytics API |
| Embeddable badges | Public share links + embeddable stat badges | No share or embed support |
| Pricing | Free tier + $5/mo Pro (500K pv) | Included with Cloudflare |
| Best fit | Teams needing decision-ready analytics | Teams wanting the lightest free baseline |
Cloudflare Web Analytics is credible for what it is designed to be: a lightweight, privacy-first dashboard directly inside Cloudflare. If your goal is a quick pulse-check and your traffic stack already lives in Cloudflare, it is hard to beat the setup speed and zero incremental cost.
Beam is a better fit when your team needs more than passive totals. It adds explicit goals and custom events, clearer traffic source/channel interpretation, and automated change detection so you can catch meaningful shifts without watching charts all day.
The practical decision is simple. Choose Cloudflare Web Analytics for the easiest free baseline. Choose Beam when you need analytics that actively support decisions on content, campaigns, and conversion behavior while staying privacy-first and lightweight.
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